PDF Download The Hundredth Window: Protecting Your Privacy and Security In the Age of the Internet, by Charles Jennings Lori Fena
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The Hundredth Window: Protecting Your Privacy and Security In the Age of the Internet, by Charles Jennings Lori Fena
PDF Download The Hundredth Window: Protecting Your Privacy and Security In the Age of the Internet, by Charles Jennings Lori Fena
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Amazon.com Review
If you use a computer and you surf the Web, the Internet's open architecture has made you visible to the world. So claims The Hundredth Window, Charles Jennings and Lori Fena's exposé on Internet security--or the lack thereof. Regardless of how you feel about privacy, though, this book can help you understand the risks of Internet use--plus convince you to take some precautions to minimize them. The proverbial hundredth window represents the most vulnerable link in a system. It derives from an allegory relating castle windows to potential security holes. If even one out of a hundred windows is left open, security becomes compromised. Since the Internet maximizes information sharing (admittedly a largely beneficial enterprise) would-be big-time marketers and shady characters can--without trying all that hard--spy on your Web clicking habits, read your e-mail, and even see files on your hard disk drive. This means you may receive spam from marketers who think they know what kind of stuff you like to buy--e-mail that can be helpful to some and aggravating to others. Sharing your name and other identifying personal information can cause you more serious problems: someone else could use that information to commit fraud or other crimes--and you would be responsible. Now, it's unlikely you'd undergo the sort of nightmare invasion of your privacy that occurred in the movie Enemy of the State, but the exchange of personal information about Internet users is undeniably a multibillion-dollar business. It's the increasingly fervent desire of marketing executives to know intimate details about you so they can help you shop. Maybe this is no skin off your nose, but take this example: you have a parent or grandparent with a serious illness and so you spend time researching the illness on the Web; consequently, your name is marked as a potential high risk and passed on to insurers. Numerous variations on this scenario are possible, and this book can get you started on the road to protecting yourself from potential problems. Experts on this topic, authors Jennings and Fena have compiled a series of easy steps to help you minimize your visibility in cyberspace. Their approach isn't terribly sophisticated--they suggest you clear out your Web-browser cookies and use fake information when registering on Web sites, for example--but it's effective. They also offer several handy techniques that erase your Web footprints, such as leaving your America Online member profile blank and using blocking software. The topic of Internet security can sometimes get relegated to the land of the paranoid. But in this case, the advice is sensible and the solutions are practical. --Teri Kieffer
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From Publishers Weekly
Despite the increasingly sophisticated software designed to insure privacy online, there is an astonishing lack of security, report Jennings and Fena, cofounders of Truste, a company involved in promoting Internet privacy. According to the authors, any information transferred over the Internet can easily be accessed by hackers, criminals and private businesses. (The hundredth window refers to the notion that if you lock 99 out of 100 windows, a thief will enter the 100th.) The book explains in detail how Web site marketers, service firms and recreational sites obtain and use consumer information. While future federal legislation may provide more protection, it is up to consumers to actively protect their personal data for now. According to the authors, the Web sites with the best privacy policies include Yahoo, Excite, IBM and Playboy, while sites such as J. Crew and Penthouse do little to reassure online visitors that their privacy is being protected. Jennings and Fena suggest looking for Web sites that prominently display their privacy policies and advise against posting full names in e-mail addresses. While it offers a solid overview on the issue of online privacy, the book is likely to be more valuable to consumers than companies. (May) Copyright 2000 Reed Business Information, Inc.
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Product details
Hardcover: 304 pages
Publisher: Free Press; 1st edition (June 15, 2000)
Language: English
ISBN-10: 068483944X
ISBN-13: 978-0684839448
Product Dimensions:
6.4 x 1 x 9.6 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#3,137,991 in Books (See Top 100 in Books)
The authors, who are cofounders of TRUSTe, a nonprofit that gives its seal of approval to Web sites that agree to post and adhere to privacy policies. The title of the book comes from the world of security experts who point out that even if you have 99 bars on 100 windows, you're leaving yourself open for a security breach on that 100th window. The authors beseech readers to learn which of their windows are open into the readers' own personal privacy. They include tips and tricks that offer practical solutions in each chapter. And they go beyond discussing personal privacy and include calls for the need of beefed up data protection in businesses as well. Good, approachable book that nicely elevates the argument of how important it is to know when you're being watched and by whom and what to do about it.
The authors encourage users to give up too much personal information to "trusted" companies. Their position is that in the abscence of law it's best to simply trust capitalism to define and enforce whatever form of privacy prevails. This book is marketing speak meant to lessen privacy concerns of individuals so that companies have greater access to personal data to market/program consumers.
The Hundredth Window is a must read for anyone on the Internet today!
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